https://robynthewriter.com rwink Fri, 10 Apr 2026 21:40:27 +0000 https://robynthewriter.com en https://robynthewriter.com/Left-Nav-copy Wed, 10 May 2023 17:55:33 +0000 rwink https://robynthewriter.com/Left-Nav-copy Home Gillette Nikon Pantene Manscaped - Beard Hedger Manscaped - Ask Pete Manscaped/Native Holiday&nbsp; Lean Cuisine Anthropologie #WantThatHair&nbsp; John Frieda About Resume Contact https://robynthewriter.com/Home Sat, 03 Nov 2018 16:46:08 +0000 rwink https://robynthewriter.com/Home https://robynthewriter.com/Piff-the-Magic-Dragon-E-Piff-Any Tue, 31 Mar 2026 21:48:40 +0000 rwink https://robynthewriter.com/Piff-the-Magic-Dragon-E-Piff-Any Challenge Piff the Magic Dragon had been running for a decade at Flamingo Las Vegas and most people still had no idea what the show was all about. No biggie, right? The problem was many were bringing their kids and then realizing—shit—this is a different kind of dragon show and leaving angry.. So how do we educate Vegas visitors about what Piff the Magic Dragon is all about?&nbsp; Creative Solution Clearly, it was time for an “E-Piff-Any” which was the name of our creative campaign that explained what this show was all about or at least intrigued adults to buy tickets ASAP—without their children.&nbsp; <img width="854" height="1120" width_o="854" height_o="1120" data-src="https://freight.cargo.site/t/original/i/c749a51a327a8fa65362105c923ed588437a81a4472dea0201c4e789657049ad/Screenshot-2026-05-19-at-11.33.43-AM.png" data-mid="248488279" border="0" src="https://freight.cargo.site/w/854/i/c749a51a327a8fa65362105c923ed588437a81a4472dea0201c4e789657049ad/Screenshot-2026-05-19-at-11.33.43-AM.png" /> <img width="842" height="1118" width_o="842" height_o="1118" data-src="https://freight.cargo.site/t/original/i/70dcc03a834210b7d7100832315727e5749eaad5f56be50e80b12e0a519bc694/Screenshot-2026-05-19-at-11.33.57-AM.png" data-mid="248488284" border="0" src="https://freight.cargo.site/w/842/i/70dcc03a834210b7d7100832315727e5749eaad5f56be50e80b12e0a519bc694/Screenshot-2026-05-19-at-11.33.57-AM.png" /> <img width="836" height="1104" width_o="836" height_o="1104" data-src="https://freight.cargo.site/t/original/i/a4a1708c37ad8869e4783aefe0093ac1bec2430c15f07a7f7f685d993d4ebb55/Screenshot-2026-05-19-at-11.34.09-AM.png" data-mid="248488285" border="0" src="https://freight.cargo.site/w/836/i/a4a1708c37ad8869e4783aefe0093ac1bec2430c15f07a7f7f685d993d4ebb55/Screenshot-2026-05-19-at-11.34.09-AM.png" /> <img width="830" height="1098" width_o="830" height_o="1098" data-src="https://freight.cargo.site/t/original/i/f5d912a7e84458e9746d86979988a470a4c895c30fff40436224b5d61bad4d89/Screenshot-2026-05-19-at-11.34.18-AM.png" data-mid="248488286" border="0" src="https://freight.cargo.site/w/830/i/f5d912a7e84458e9746d86979988a470a4c895c30fff40436224b5d61bad4d89/Screenshot-2026-05-19-at-11.34.18-AM.png" /> <img width="1516" height="860" width_o="1516" height_o="860" data-src="https://freight.cargo.site/t/original/i/6835f2982867d24e22ec5ea8be48aa0f908285fd956e71508b61ec3e9b9245ee/Screenshot-2026-05-19-at-11.34.34-AM.png" data-mid="248488291" border="0" src="https://freight.cargo.site/w/1000/i/6835f2982867d24e22ec5ea8be48aa0f908285fd956e71508b61ec3e9b9245ee/Screenshot-2026-05-19-at-11.34.34-AM.png" /> <img width="1534" height="858" width_o="1534" height_o="858" data-src="https://freight.cargo.site/t/original/i/9027dc85dd1d62d88800692844115cabdbda605f40fd9a69e69928d4fb5991fc/Screenshot-2026-05-19-at-11.34.59-AM.png" data-mid="248488288" border="0" src="https://freight.cargo.site/w/1000/i/9027dc85dd1d62d88800692844115cabdbda605f40fd9a69e69928d4fb5991fc/Screenshot-2026-05-19-at-11.34.59-AM.png" /> <img width="1510" height="808" width_o="1510" height_o="808" data-src="https://freight.cargo.site/t/original/i/61880d54a9325124fde1f523f3f7e095a258334cfbfab29ef813743d9393b928/Screenshot-2026-05-19-at-11.34.44-AM.png" data-mid="248488290" border="0" src="https://freight.cargo.site/w/1000/i/61880d54a9325124fde1f523f3f7e095a258334cfbfab29ef813743d9393b928/Screenshot-2026-05-19-at-11.34.44-AM.png" /> https://robynthewriter.com/Gillette-Fail-Proof-Holiday Tue, 30 Oct 2018 14:44:09 +0000 rwink https://robynthewriter.com/Gillette-Fail-Proof-Holiday Challenge How do we make women consider Gillette products as a premium gift – not just a stocking stuffer - for all the men in their lives? Creative Solution Gillette is such a useful gift for every man - it even has the power to make last year’s gift fails look good. <img width="1260" height="765" width_o="1260" height_o="765" data-src="https://freight.cargo.site/t/original/i/09993b34cbc1f6fc74e6c8d5e4069c2e0c4589bd9d4335326e17607d7ac9ad05/Screen-Shot-2018-11-26-at-10.37.05-AM.png" data-mid="29394906" border="0" data-scale="61" src="https://freight.cargo.site/w/1000/i/09993b34cbc1f6fc74e6c8d5e4069c2e0c4589bd9d4335326e17607d7ac9ad05/Screen-Shot-2018-11-26-at-10.37.05-AM.png" /> https://robynthewriter.com/The-Vanderpunp-Hotel Fri, 10 Apr 2026 21:40:27 +0000 rwink https://robynthewriter.com/The-Vanderpunp-Hotel Challenge Breaking into the Las Vegas market with a hotel marks an arrival into the most competitive stage in hospitality. In a city defined by icons, spectacle, and constant reinvention, standing out demands more than luxury—it requires a point of view.&nbsp; Creative Solution Enter Lisa Vanderpump, who has an unmistakable aesthetic, elevated indulgence, and cultural cachet to successfully bring the only boutique hotel to the heart of the Las Vegas Strip. Together, me and the creative team came up with a hotel launch campaign that would captivate first-time visitors, convert loyal fans, and hold its own among Las Vegas legends. Creative executions included brand lingo to be used on every design and social touchpoint, plus web copy and the phone message every one hears when they call the hotel—narrated by Lisa, of course.&nbsp; And, it all kicked off with an Instagram post with my words.&nbsp; <img width="1170" height="2140" width_o="1170" height_o="2140" data-src="https://freight.cargo.site/t/original/i/d25227229140b460478fef90b8b42d0c78c3eeb5b2a23505065ee3a4854b2970/IMG_8695.jpg" data-mid="247061068" border="0" src="https://freight.cargo.site/w/1000/i/d25227229140b460478fef90b8b42d0c78c3eeb5b2a23505065ee3a4854b2970/IMG_8695.jpg" /> <img width="1192" height="748" width_o="1192" height_o="748" data-src="https://freight.cargo.site/t/original/i/c46716e8f7c3850472ca80566d8bb633aaa5d19d8ae4ead61d8cf412765bc0bc/Screenshot-2026-04-10-at-1.12.10PM.png" data-mid="247061049" border="0" src="https://freight.cargo.site/w/1000/i/c46716e8f7c3850472ca80566d8bb633aaa5d19d8ae4ead61d8cf412765bc0bc/Screenshot-2026-04-10-at-1.12.10PM.png" /><img width="1206" height="762" width_o="1206" height_o="762" data-src="https://freight.cargo.site/t/original/i/5462b2a8eaaff2213cd82a9110ad1acf8c50dfaefd9d4e7a97367035830413e0/Screenshot-2026-04-10-at-1.12.21PM.png" data-mid="247061050" border="0" src="https://freight.cargo.site/w/1000/i/5462b2a8eaaff2213cd82a9110ad1acf8c50dfaefd9d4e7a97367035830413e0/Screenshot-2026-04-10-at-1.12.21PM.png" /> <img width="2326" height="1522" width_o="2326" height_o="1522" data-src="https://freight.cargo.site/t/original/i/2447b9739dd589c69756820e2dd750a550b317d6c185316898a442bf6e4f580f/Screenshot-2026-04-10-at-1.24.19PM.png" data-mid="247061054" border="0" src="https://freight.cargo.site/w/1000/i/2447b9739dd589c69756820e2dd750a550b317d6c185316898a442bf6e4f580f/Screenshot-2026-04-10-at-1.24.19PM.png" /> <img width="2028" height="858" width_o="2028" height_o="858" data-src="https://freight.cargo.site/t/original/i/b0a2aaa78ae386d40783d953cb3588c161a388c4c04c720eb3ad2e9e64e5f10b/Screenshot-2026-04-10-at-8.42.57-PM.png" data-mid="247063034" border="0" src="https://freight.cargo.site/w/1000/i/b0a2aaa78ae386d40783d953cb3588c161a388c4c04c720eb3ad2e9e64e5f10b/Screenshot-2026-04-10-at-8.42.57-PM.png" /> <img width="1744" height="1008" width_o="1744" height_o="1008" data-src="https://freight.cargo.site/t/original/i/5da9afd23db61b5b3adfd43f44c9f00e97c8aec251eb66a2efdf5202c577ba95/This-one-for-real.png" data-mid="247072151" border="0" src="https://freight.cargo.site/w/1000/i/5da9afd23db61b5b3adfd43f44c9f00e97c8aec251eb66a2efdf5202c577ba95/This-one-for-real.png" /> <img width="1620" height="1172" width_o="1620" height_o="1172" data-src="https://freight.cargo.site/t/original/i/7d9fbb270c1d0dbb9263427b8f4a649b9c84ba17abf9b350194d6faed9b52703/Pool.png" data-mid="247072167" border="0" src="https://freight.cargo.site/w/1000/i/7d9fbb270c1d0dbb9263427b8f4a649b9c84ba17abf9b350194d6faed9b52703/Pool.png" /> https://robynthewriter.com/Caesars-Republic-Lake-Tahoe Tue, 31 Mar 2026 22:39:40 +0000 rwink https://robynthewriter.com/Caesars-Republic-Lake-Tahoe Challenge The $160 million transformation of Harveys Lake Tahoe into Caesars Republic brought state-of-the-art upgrades and all-new gaming and dining options to the area. So, how do we spread the word about this reimagined property so everyone realizes it’s as much of a destination as the Lake itself?&nbsp; Creative Solution Launch an all-new creative campaign with an elevated voice and look for every touchpoint, from video to postcards to social to the literal property walls, every piece positioned Caesars Repubic as the ultimate Lake Tahoe escape—especially for our millenial target.&nbsp; c <img width="1792" height="1188" width_o="1792" height_o="1188" data-src="https://freight.cargo.site/t/original/i/8514ae77e3055dfd98f7cf0cbdee7a617c70813d4dac1f6140add59858540c24/Screenshot-2026-05-26-at-1.31.02-PM.png" data-mid="248788801" border="0" src="https://freight.cargo.site/w/1000/i/8514ae77e3055dfd98f7cf0cbdee7a617c70813d4dac1f6140add59858540c24/Screenshot-2026-05-26-at-1.31.02-PM.png" /> <img width="1774" height="1168" width_o="1774" height_o="1168" data-src="https://freight.cargo.site/t/original/i/31e60a1718d9191faa3c27d2d5c4f1ce49ce44a6de9e68c017161022bc6f571a/Screenshot-2026-05-26-at-1.31.15-PM.png" data-mid="248788821" border="0" src="https://freight.cargo.site/w/1000/i/31e60a1718d9191faa3c27d2d5c4f1ce49ce44a6de9e68c017161022bc6f571a/Screenshot-2026-05-26-at-1.31.15-PM.png" /> <img width="1752" height="1172" width_o="1752" height_o="1172" data-src="https://freight.cargo.site/t/original/i/32b29a4d1c1327757d4f7bc654fd262d410f2d3a3430b7884448b166bdba3b16/Screenshot-2026-05-26-at-1.31.31-PM.png" data-mid="248788863" border="0" src="https://freight.cargo.site/w/1000/i/32b29a4d1c1327757d4f7bc654fd262d410f2d3a3430b7884448b166bdba3b16/Screenshot-2026-05-26-at-1.31.31-PM.png" /> <img width="1760" height="1174" width_o="1760" height_o="1174" data-src="https://freight.cargo.site/t/original/i/f6a03f69fd9e73858d95943e319cc455eaee36ef3fd16b787ee84e79010988a0/Screenshot-2026-05-26-at-1.31.41-PM.png" data-mid="248788871" border="0" src="https://freight.cargo.site/w/1000/i/f6a03f69fd9e73858d95943e319cc455eaee36ef3fd16b787ee84e79010988a0/Screenshot-2026-05-26-at-1.31.41-PM.png" /> <img width="1760" height="1174" width_o="1760" height_o="1174" data-src="https://freight.cargo.site/t/original/i/1f6da3c64977e086d3db2a89603b3cc8077fbe7d10f720b6ce409e45fef3540e/Screenshot-2026-05-26-at-1.31.53-PM.png" data-mid="248788881" border="0" src="https://freight.cargo.site/w/1000/i/1f6da3c64977e086d3db2a89603b3cc8077fbe7d10f720b6ce409e45fef3540e/Screenshot-2026-05-26-at-1.31.53-PM.png" /> <img width="1772" height="1182" width_o="1772" height_o="1182" data-src="https://freight.cargo.site/t/original/i/644ea46710b9c2f5b46bd7cb803bd4737ad4a0ffc1d3dcac3a76eb35c7089c9a/Screenshot-2026-05-26-at-1.34.27-PM.png" data-mid="248789262" border="0" src="https://freight.cargo.site/w/1000/i/644ea46710b9c2f5b46bd7cb803bd4737ad4a0ffc1d3dcac3a76eb35c7089c9a/Screenshot-2026-05-26-at-1.34.27-PM.png" /> <img width="878" height="1332" width_o="878" height_o="1332" data-src="https://freight.cargo.site/t/original/i/9cc59ece42edeb4a4f51beff6238fdf94398e54ad3688ea5bdc4338cfb8c548c/Screenshot-2026-01-08-at-1.53.44PM.png" data-mid="246794820" border="0" src="https://freight.cargo.site/w/878/i/9cc59ece42edeb4a4f51beff6238fdf94398e54ad3688ea5bdc4338cfb8c548c/Screenshot-2026-01-08-at-1.53.44PM.png" /> <img width="844" height="1304" width_o="844" height_o="1304" data-src="https://freight.cargo.site/t/original/i/2248ebcebca247356287100a5794d28b303da10546b1c07c9606d53258615c64/Screenshot-2026-01-08-at-1.54.21PM.png" data-mid="246794821" border="0" src="https://freight.cargo.site/w/844/i/2248ebcebca247356287100a5794d28b303da10546b1c07c9606d53258615c64/Screenshot-2026-01-08-at-1.54.21PM.png" /> <img width="1896" height="736" width_o="1896" height_o="736" data-src="https://freight.cargo.site/t/original/i/57c36ef23268f1da1a50970706b974395fdf64179b458fada8f2f29876280e08/Screenshot-2026-04-02-at-11.33.14-AM.png" data-mid="246794625" border="0" src="https://freight.cargo.site/w/1000/i/57c36ef23268f1da1a50970706b974395fdf64179b458fada8f2f29876280e08/Screenshot-2026-04-02-at-11.33.14-AM.png" /> <img width="2022" height="1084" width_o="2022" height_o="1084" data-src="https://freight.cargo.site/t/original/i/eb3c0c394313a79666b9defa8b24f1e6ad4eac8f02737390ffd9f5361edb6d97/Screenshot-2026-04-02-at-11.34.16-AM.png" data-mid="246794626" border="0" src="https://freight.cargo.site/w/1000/i/eb3c0c394313a79666b9defa8b24f1e6ad4eac8f02737390ffd9f5361edb6d97/Screenshot-2026-04-02-at-11.34.16-AM.png" /> https://robynthewriter.com/Caesars-Palace-Online-Casino-Gamblers-Become-Gods Tue, 31 Mar 2026 18:19:39 +0000 rwink https://robynthewriter.com/Caesars-Palace-Online-Casino-Gamblers-Become-Gods Challenge Caesars Palace Online Casino was getting lost among its online gaming competitors. So, how do we make it stand out in a way that only a Caesars’ product could? Creative Solution We created the “Gamblers Become Gods” campaign which literally transformed every player into a God or Goddess of winning—thanks to Caesars Palace Online Casino and their phone screen.&nbsp; <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/bf730d2fd4f4a5e39b9ff4c5e334ce0c839ce68c0dbc26a7313ce7bf7544ea73/CPOC-Layouts_01-2.jpg" data-mid="246730353" border="0" src="https://freight.cargo.site/w/1000/i/bf730d2fd4f4a5e39b9ff4c5e334ce0c839ce68c0dbc26a7313ce7bf7544ea73/CPOC-Layouts_01-2.jpg" /> <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/c7ef1c60c16bb2f142784d1bdfe5f3cc6def4cbbde0eed21992e8c1ead54b8ab/CPOC-Layouts_02-2.jpg" data-mid="246730326" border="0" src="https://freight.cargo.site/w/1000/i/c7ef1c60c16bb2f142784d1bdfe5f3cc6def4cbbde0eed21992e8c1ead54b8ab/CPOC-Layouts_02-2.jpg" /> <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/d0996091b223c3c7dda6f30c51b7ae57b5c02994f8427d4f852777c88f70068a/CPOC-Layouts_03-2.jpg" data-mid="246730329" border="0" src="https://freight.cargo.site/w/1000/i/d0996091b223c3c7dda6f30c51b7ae57b5c02994f8427d4f852777c88f70068a/CPOC-Layouts_03-2.jpg" /> https://robynthewriter.com/Flamingo-Las-Vegas-The-Best-Things-In-Life-Are-G Tue, 31 Mar 2026 19:11:46 +0000 rwink https://robynthewriter.com/Flamingo-Las-Vegas-The-Best-Things-In-Life-Are-G Challenge How do we position the Flamingo Las Vegas’ $20 million project, the all-new, adults-only, GO Pool, as part of the rich history of vintage Vegas while still making sure it feels modern?&nbsp; Creative Solution From social to on-property signage to OOH to launch ideas—down to towel designs—we dreamt up an all-new creative campaign, “The Best Things in Life Are G”, which positioned the brand as bright, lively, yet still iconic Vegas.&nbsp; <img width="2006" height="1106" width_o="2006" height_o="1106" data-src="https://freight.cargo.site/t/original/i/fd3142de30644d330f876916610c66107ce9f0e67df8cb2468f4391ba86527a5/Screenshot-2026-03-31-at-12.50.57-PM.png" data-mid="246731352" border="0" src="https://freight.cargo.site/w/1000/i/fd3142de30644d330f876916610c66107ce9f0e67df8cb2468f4391ba86527a5/Screenshot-2026-03-31-at-12.50.57-PM.png" /> <img width="2032" height="892" width_o="2032" height_o="892" data-src="https://freight.cargo.site/t/original/i/0c7999913946d494d0d44a1d47d07b510edf87c285104e575674e60b2325e9f0/Screenshot-2026-03-31-at-12.48.35-PM.png" data-mid="246731280" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/0c7999913946d494d0d44a1d47d07b510edf87c285104e575674e60b2325e9f0/Screenshot-2026-03-31-at-12.48.35-PM.png" /> <img width="1642" height="1006" width_o="1642" height_o="1006" data-src="https://freight.cargo.site/t/original/i/c0d774fbdcc75631d7aa1ccfa57b5f2ff28891a8a635b35476728df37ebd8837/Screenshot-2026-03-31-at-12.46.35-PM.png" data-mid="246731363" border="0" src="https://freight.cargo.site/w/1000/i/c0d774fbdcc75631d7aa1ccfa57b5f2ff28891a8a635b35476728df37ebd8837/Screenshot-2026-03-31-at-12.46.35-PM.png" /> <img width="1964" height="830" width_o="1964" height_o="830" data-src="https://freight.cargo.site/t/original/i/5971293553061f022a951b4453a38eaec71b6757137ac79504dd4fa390d06593/Screenshot-2026-03-31-at-12.49.08-PM.png" data-mid="246731303" border="0" src="https://freight.cargo.site/w/1000/i/5971293553061f022a951b4453a38eaec71b6757137ac79504dd4fa390d06593/Screenshot-2026-03-31-at-12.49.08-PM.png" /> <img width="1728" height="980" width_o="1728" height_o="980" data-src="https://freight.cargo.site/t/original/i/c7a9e407578f59d1e0bcddae7a6862391a240be06692b456fc09e24b19598c99/Screenshot-2026-03-31-at-12.48.48-PM.png" data-mid="246799162" border="0" src="https://freight.cargo.site/w/1000/i/c7a9e407578f59d1e0bcddae7a6862391a240be06692b456fc09e24b19598c99/Screenshot-2026-03-31-at-12.48.48-PM.png" /> <img width="1934" height="1186" width_o="1934" height_o="1186" data-src="https://freight.cargo.site/t/original/i/022ea16c85dc596d94e0c6d8a6a96b60f5a06e9b75ce5cf159954239b0977c60/Screenshot-2026-03-31-at-12.47.50-PM.png" data-mid="246731356" border="0" src="https://freight.cargo.site/w/1000/i/022ea16c85dc596d94e0c6d8a6a96b60f5a06e9b75ce5cf159954239b0977c60/Screenshot-2026-03-31-at-12.47.50-PM.png" /> <img width="1902" height="1102" width_o="1902" height_o="1102" data-src="https://freight.cargo.site/t/original/i/be481d45a82243cc771d355f4309b189ec4108f040a398abff86693dc137b094/Screenshot-2026-03-31-at-12.48.02-PM.png" data-mid="246731374" border="0" src="https://freight.cargo.site/w/1000/i/be481d45a82243cc771d355f4309b189ec4108f040a398abff86693dc137b094/Screenshot-2026-03-31-at-12.48.02-PM.png" /> https://robynthewriter.com/Manscaped-Ask-Pete Wed, 10 May 2023 22:55:48 +0000 rwink https://robynthewriter.com/Manscaped-Ask-Pete Challenge How can we get people to share their very personal grooming questions to MANSCAPED’s highly trafficked social channels? Creative Solution We will pass the mic to Pete so he can answer them for us. &nbsp;As expected, his fans were extra and not afraid to keep their questions about their privates rolling into MANSCAPED’s public channels. https://robynthewriter.com/Manscaped-The-Handyman-Face-Shaver-Launch Wed, 26 Jul 2023 03:49:42 +0000 rwink https://robynthewriter.com/Manscaped-The-Handyman-Face-Shaver-Launch Challenge How do we show men that shaving on the go isn’t as complicated as they’ve been conditioned to believe? Creative Solution Launch a campaign that shows how Manscaped’s new compact face razor, The Handyman, can simplify their away game anytime, anywhere. At the core of this campaign was “Infomercial Idiots”, a spot with characters, like Cream Head Carl, Band-Aid Brett and Electrocuted Eddie, who can’t seem to figure out how to shave their faces away from home. And our hero can’t seem to escape them as he’s shaving with ease at the same gym.