Challenge
Breaking into the Las Vegas market with a hotel marks an arrival into the most competitive stage in hospitality. In a city defined by icons, spectacle, and constant reinvention, standing out demands more than luxury—it requires a point of view.
Creative Solution
Enter Lisa Vanderpump, who has an unmistakable aesthetic, elevated indulgence, and cultural cachet to successfully bring the only boutique hotel to the heart of the Las Vegas Strip.
Together, me and the creative team came up with a hotel launch campaign that would captivate first-time visitors, convert loyal fans, and hold its own among Las Vegas legends.
Creative executions included brand lingo to be used on every design and social touchpoint plus web copy. And, it all kicked off with an Instagram post with my words.
Breaking into the Las Vegas market with a hotel marks an arrival into the most competitive stage in hospitality. In a city defined by icons, spectacle, and constant reinvention, standing out demands more than luxury—it requires a point of view.
Creative Solution
Enter Lisa Vanderpump, who has an unmistakable aesthetic, elevated indulgence, and cultural cachet to successfully bring the only boutique hotel to the heart of the Las Vegas Strip.
Together, me and the creative team came up with a hotel launch campaign that would captivate first-time visitors, convert loyal fans, and hold its own among Las Vegas legends.
Creative executions included brand lingo to be used on every design and social touchpoint plus web copy. And, it all kicked off with an Instagram post with my words.
