Challenge
Piff the Magic Dragon had been running for a decade at Flamingo Las Vegas and most people still had no idea what the show was all about. No biggie, right? The problem was many were bringing their kids and then realizing—shit—this is a different kind of dragon show and leaving angry.. So how do we educate Vegas visitors about what Piff the Magic Dragon is all about?
Creative Solution
Clearly, it was time for an “E-Piff-Any” which was the name of our creative campaign that explained what this show was all about or at least intrigued adults to buy tickets ASAP—without their children.
Piff the Magic Dragon had been running for a decade at Flamingo Las Vegas and most people still had no idea what the show was all about. No biggie, right? The problem was many were bringing their kids and then realizing—shit—this is a different kind of dragon show and leaving angry.. So how do we educate Vegas visitors about what Piff the Magic Dragon is all about?
Creative Solution
Clearly, it was time for an “E-Piff-Any” which was the name of our creative campaign that explained what this show was all about or at least intrigued adults to buy tickets ASAP—without their children.
