Challenge
There's a five-letter word that plays a surprisingly significant role in discrediting women's beliefs and actions. That word is "sorry." And 82% of American women say it - even when they've done nothing wrong.
Creative Solution
Create a calling for women to stop over-apologizing. The campaign launched with a spot that received 1.1 billion impressions.
It also won a gold Effie and the United Nations recognized Pantene with the "Breaking Gender Stereotypes" Award.
There's a five-letter word that plays a surprisingly significant role in discrediting women's beliefs and actions. That word is "sorry." And 82% of American women say it - even when they've done nothing wrong.
Creative Solution
Create a calling for women to stop over-apologizing. The campaign launched with a spot that received 1.1 billion impressions.
It also won a gold Effie and the United Nations recognized Pantene with the "Breaking Gender Stereotypes" Award.
