Challenge
Every two minutes, humans take more photos than ever existed in total 150 years ago. Amazing news for Nikon? Hardly. DSLRs sales were on a sharp decline. In a world where everyone has a device in their pocket to snap and share in a second, it’s a massive challenge to convince people they need a bulky, expensive camera.
Creative Solution
Launch a 360 campaign (TV, print, social and mobile) based on the insight that the things you like - these things can be taken on a phone. But those things that you Love– they deserve the highest-quality images that can only be captured with a Nikon.
Nikon received national media coverage and quadrupled its search analytics post campaign launch.
Every two minutes, humans take more photos than ever existed in total 150 years ago. Amazing news for Nikon? Hardly. DSLRs sales were on a sharp decline. In a world where everyone has a device in their pocket to snap and share in a second, it’s a massive challenge to convince people they need a bulky, expensive camera.
Creative Solution
Launch a 360 campaign (TV, print, social and mobile) based on the insight that the things you like - these things can be taken on a phone. But those things that you Love– they deserve the highest-quality images that can only be captured with a Nikon.
Nikon received national media coverage and quadrupled its search analytics post campaign launch.
