How do we show men that shaving on the go isn’t as complicated as they’ve been conditioned to believe?
Creative Solution
Launch a campaign that shows how Manscaped’s new compact face razor, The Handyman, can simplify their away game anytime, anywhere.
At the core of this campaign was “Infomercial Idiots”, a spot with characters, like Cream Head Carl, Band-Aid Brett and Electrocuted Eddie, who can’t seem to figure out how to shave their faces away from home. And our hero can’t seem to escape them as he’s shaving with ease at the same gym.