Challenge
How do we reposition the MANSCAPED brand as one that goes beyond the groin?
Creative Solution
Launch a 360 campaign that leverages MANSCAPED’s brand mojo and inspires men to level up up top too with all-new beard products, including The Beard Hedger.
The campaign cut through the noise of all the other face trimmers out there by showcasing the unique cutting angle and single-swipe technology behind The Beard Hedger.
The launch also rallied around my campaign tagline that was oh so MANSCAPED and reminded the world why face grooming is so important in the first place, “Give Good Face.”. How was it received? Seven days after launch, The Beard Hedger was ranked as an Amazon top ten bestselling product.
But, I was really feeling all the feels when my tagline and fabricated beard styles were printed on MANSCAPED’s Magic Mat. That’s a disposable shaving mat for men’s beard and pube trimmings.
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How do we reposition the MANSCAPED brand as one that goes beyond the groin?
Creative Solution
Launch a 360 campaign that leverages MANSCAPED’s brand mojo and inspires men to level up up top too with all-new beard products, including The Beard Hedger.
The campaign cut through the noise of all the other face trimmers out there by showcasing the unique cutting angle and single-swipe technology behind The Beard Hedger.
The launch also rallied around my campaign tagline that was oh so MANSCAPED and reminded the world why face grooming is so important in the first place, “Give Good Face.”. How was it received? Seven days after launch, The Beard Hedger was ranked as an Amazon top ten bestselling product.
But, I was really feeling all the feels when my tagline and fabricated beard styles were printed on MANSCAPED’s Magic Mat. That’s a disposable shaving mat for men’s beard and pube trimmings.
