Challenge
Frozen meals are a thing of the past - especially Lean Cuisine. So how do we get our target (women) to pay attention to this throwback, frozen food brand after they give themselves a makeover from the inside out (hello organic produce and high-protein ingredients).
Creative Solution
Queen Cuisine was born when my partner and I were tasked with coming up with a female empowerment campaign that would disrupt through the saturated fem-vertizing category.
We were incredibly lucky to have had the opportunity to work with the remarkable Kinky Boots star, Kevin Kirkwood. And, we couldn’t help but snap our fingers when we watched her do her thing in her sky-high, orange stilettos in front of the green screen.
In fact, we were so inspired by her that we wrote her an anthem sung by our fierce Project Manager, Stephen Samelko (scroll down and get ready to dance).
Frozen meals are a thing of the past - especially Lean Cuisine. So how do we get our target (women) to pay attention to this throwback, frozen food brand after they give themselves a makeover from the inside out (hello organic produce and high-protein ingredients).
Creative Solution
Queen Cuisine was born when my partner and I were tasked with coming up with a female empowerment campaign that would disrupt through the saturated fem-vertizing category.
We were incredibly lucky to have had the opportunity to work with the remarkable Kinky Boots star, Kevin Kirkwood. And, we couldn’t help but snap our fingers when we watched her do her thing in her sky-high, orange stilettos in front of the green screen.
In fact, we were so inspired by her that we wrote her an anthem sung by our fierce Project Manager, Stephen Samelko (scroll down and get ready to dance).
