Challenge
How do we position the Flamingo Las Vegas’ $20 million project, the all-new, adults-only, GO Pool, as part of the rich history of vintage Vegas while still making sure it feels modern?
Creative Solution
From social to on-property signage to OOH to launch ideas—down to towel designs—we dreamt up an all-new creative campaign, “The Best Things in Life Are G”, which positioned the brand as bright, lively, yet still iconic Vegas.
How do we position the Flamingo Las Vegas’ $20 million project, the all-new, adults-only, GO Pool, as part of the rich history of vintage Vegas while still making sure it feels modern?
Creative Solution
From social to on-property signage to OOH to launch ideas—down to towel designs—we dreamt up an all-new creative campaign, “The Best Things in Life Are G”, which positioned the brand as bright, lively, yet still iconic Vegas.
