Challenge
The $160 million transformation of Harveys Lake Tahoe into Caesars Republic brought state-of-the-art upgrades and all-new gaming and dining options to the area. So, how do we spread the word about this reimagined property so everyone realizes it’s as much of a destination as the Lake itself?
Creative Solution
Launch an all-new creative campaign with an elevated voice and look for every touchpoint, from video to postcards to social to the literal property walls, every piece positioned Caesars Repubic as the ultimate Lake Tahoe escape—especially for our millenial target.
The $160 million transformation of Harveys Lake Tahoe into Caesars Republic brought state-of-the-art upgrades and all-new gaming and dining options to the area. So, how do we spread the word about this reimagined property so everyone realizes it’s as much of a destination as the Lake itself?
Creative Solution
Launch an all-new creative campaign with an elevated voice and look for every touchpoint, from video to postcards to social to the literal property walls, every piece positioned Caesars Repubic as the ultimate Lake Tahoe escape—especially for our millenial target.
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