Challenge
Anthropologie was getting categorized - and therefore overlooked - in the sea of women’s retail sameness.
Creative Solution
Let’s remind our target that because of its one-of-a-kind aesthetic, those who wear Anthropologie clothing look like they bought it anywhere but a big box store inside a mall.
We even transformed each dressing room - some which were smack in the middle of suburbia - into destinations that took shoppers far, far away from Wetzel’s Pretzels.
Anthropologie was getting categorized - and therefore overlooked - in the sea of women’s retail sameness.
Creative Solution
Let’s remind our target that because of its one-of-a-kind aesthetic, those who wear Anthropologie clothing look like they bought it anywhere but a big box store inside a mall.
We even transformed each dressing room - some which were smack in the middle of suburbia - into destinations that took shoppers far, far away from Wetzel’s Pretzels.
